What’s in a Brand?
Updated: Mar 24, 2022
By the book definition if you look it up anywhere online…a brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Furthermore, brands are used to gain market presence for their business needs, marketing strategies and advertising plans. All meant to meet a one true goal or recognition and importantly, to create and store value as brand equity for the object identified, to the benefit of the brands customers, it’s owners and shareholders.
If you break down the word – BRAND what does it signify?
· B for Blueprint
· R for Relationship
· A for Agreement
· N for Nature
· D for Distinctive
B for Blueprint: A Blueprint, is the main document that every brand relies on while preparing their strategy towards promoting and communicating their product or service message.
R for Relationship: The essence and fabric to any organisation is grounded down to it’s foundation of good relationships. They help instil faith, courage, and team-spirit among all stakeholders.
A for Agreement: A document that connects an organisation with it’s service partners who work day in and out to deliver the most satisfying brand solutions.
N for Nature: Nature talks about attitude and character. Nature talks about intent and pragmatism. Nature for a brand is about giving proper definition to who & what a brands story is all about.
D for Distinctive: A good brand communication is only distinctive when all attributes of Branding is acknowledged. A good brand is best defined when their communication can stand out from being unique compared to their competition.
So, to sum it up Branding is…
What’s in a brand you may ask?
Branding is about bringing about building foundations, creating sustainable relationships, bridging together various skilled or service-oriented attributes together…towards eventually helping to setup value, trust & eventual Brand Legacy!
Start believing in what you do or stand for in a brand or service and give it the right mediums of communication tools to let the magic happen!
From the Purple Desk!