I have always been asked, why personal branding is the key to success in today's modern business times! Let's try and understand why through a few pointers below...
Be Your Own Public Relation Agent!
You are your own PR agent! As an individual, be it an employee or an employer having the ownership to your own product or service and eventual brand is the most paramount of all branding initiatives.
Be Your Brands First Influencer!
You need to have the ability to control both your reputation and eventually build your brand's legacy. Influencing this process in a structured manner is important.
Track & Measure Your Digital Footprint!
In a modern era where the power of a single click or touch can make or break a brand. It is important to you as a brand to engage with this space and it's wide audience.
As a Brand Story-teller you need to show Consistency!
You need an effective marketing strategy that can work with all your contact points and reach out to your target audience. This can be achieved by showing consistency in your brand story.
Your legacy is built on the ability to Adapt To Change!
Always, be open and receptive to change and adapt to trying something new. A good brand is one that listens to it's audience because, if you do not then your whole purpose is pointless.
So in conclusion, 'personal branding' is about 'YOU' and you need to keep the above points in mind when you undertake your journey of brand-realization and brand building!
From the Purple Desk!
Team Purple